It’s a fact that while doing business, people also let their personalities and beliefs guide them in their decisions. What they belief in influences people in their actions, their way of thinking and their emotions. The two most important dimensions of these moral points of view are:
- Idealism = the pursuit of a noble outcome
- Relativism = skepticism towards moral principles
Variations in idealism and relativism were investigated in different countries. It’s only natural that there were a lot of differences between countries. The following conclusions were taken:
- The differences in idealism and relativism around the world were more or less as expected.
- In the western countries people change sometimes their ethics regarding the situation; in the eastern countries people put subjectivism high on the ladder and in the Middle East especially absolutism is important.
- A position in idealism and relativism of a country could lead to predictions about their other positions about for example individualism.
Knowing this it’s clear that idealism and relativism are very important when you negotiate whit people of different cultures. Also when you know their position about these two ethics, it could tell you more about their point of view on other ethics, what can make doing business easier and less tensed.
Céline Peeters
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