Cross cultural advertising

There are differences in culture between various countries. Because of this differences cross cultural communication solutions are important for advertising campaigns. A campaign can be effective in one land but it might be ineffective in another land. This can be explained by the values attached to the campaign by the different cultures. First of all you have to take the language in account. If you launch a product in a country with a name that means something bad or strange in that country, not many people will buy the product. Also the slogan of the brand and the product name has to be suitable with all religions.  When you make a campaign you have to pay attention to the colors and the numbers that you use. Some countries have a lucky or unlucky color or try to avoid specific numbers. If you use images, you have to be careful which images you use because some countries are sensitive for it. And finally you also have to take cultural values into account.  (http://www.kwintessential.co.uk/cultural-services/articles/cross-cultural-advertising.html)

Eline Janssens