Many companies have subsidiaries in several countries and they want to promote their business and their products all over the world. But there are a lot of different cultures and languages in the world, what makes it difficult to understand each other. That is why intercultural communication is really important. Because of this importance, companies hire nowadays intercultural communications consultants. These consultants have to work as an interpreter between people of different cultures and people who speak different languages. So they have to know everything about the intercultural communication. As a result of the high demand of these consultants, intercultural communication has become a new academic field of study. You learn how people behave, communicate and how they make views about the world around them. It is good for companies to hire intercultural communication consultants because than they will minimize the chance of misunderstanding and they can avoid possible negative effects caused by bad communication. (http://crossculturalmgt.com/inter-cultural-communication/)
Eline Janssens
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